The brand story
Girl Scouts is a well-loved, iconic brand. Few brands are able to claim a color or a shape; fortunately, we have the ability to do both. In refreshing the brand identity, we aim to stay true to our brand values - the cornerstones of leadership, sisterhood, and inclusion.
GSUSA has created a visual brand language that conveys the Girl Scout movement as it exists today and that speaks to our core audience - girls - in a way that engages and resonates with them.
Most importantly, in all of GSUSA's brand work, GSUSA wants to ensure that we communicate our brand promise: Girl Scouts gives every girl access to life-changing experiences that inspire her to do something big.
Place the servicemark on the left third of the page. Careful placement reinforces the momentum of the servicemark and prevents the Profiles from becoming pressed against the right edge of the page.
Exceptions may be made in extreme circumstances, such as right-page advertising.