Public Relations Specialist
POSITION: Public Relations Specialist
REPORTS TO: Director of Public Relations
PRIMARY AREAS OF WORK: Under supervision of the Director of Public Relations, the Public Relations Specialist provides professional support in the development and implementation of campaigns for the Council. She/he performs specialized tasks such as: designing marketing/promotional materials, brochures, newsletters, flyers, publications logos and ads (print and online); producing and editing video materials; updating the Council’s social media sites and evaluating new technology. She/he must be proficient in Adobe Creative Suite: InDesign, Photoshop, and Illustrator.
Serves as the primary designer for the Council’s publications and marketing materials: flyers, programs, newsletters, advertising, logos and other print and online materials. Responsible for ensuring deadlines are met and that work is properly edited for clarity, accuracy and maximum communication. Coordinates marketing calendar to meet the needs of other departments. Advises other departments on use of brand elements. Works directly with outside vendors, including: designers, printers and mail house to ensure that timeline and budgets are maintained.
Manages the Council’s presence in social media. Keeps up-to-date on new technology and advises the Council on new platforms. Maintains Girl Scout’s brand identity on social media. Works with departments to update news, and write and post daily news stories on Facebook and Twitter. Develops video segments to promote Girl Scouts to the public. Coordinates editorial calendar for Girl Scout Blog, post blogs maximizing the look to increase readership. Develops strategies to increase membership on all forms of social media.
Assists the Director of Public Relations in developing and implementing the Council's communications plan to ensure effective integrated marketing, using: media relations, social media, video and special events. Works with Director of PR to ensure that the Girl Scout story is delivered via social media and marketing.
Performs other related duties as required.
College degree in marketing, communications, journalism or a related field and a minimum of two to three years experience in media or public relations. Experience in design software: Adobe Creative Suite required. Knowledge of video production and editing. Experience in social media. Good writer, editor, communication, organizational and interpersonal skills and knowledge of Microsoft Office suite (Word, Excel, PowerPoint). Experience working on Mac platform.
Interested candidates should send cover letter and resume to:
The Girl Scout Council of the Nation's Capital is an Equal Opportunity Employer.