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| September 8, 2008 | |
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You are here: Home > Info > Hr
Career OpportunitiesPosition Opening For Director of Public RelationsBACKGROUND: The Girl Scouts Council of the Nation's Capital (GSCNC) serves volunteers and girls from the entire Greater Washington metropolitan area, including Washington, DC; the Maryland counties of Calvert, Charles, Frederick, Montgomery, Prince George's and Saint Mary's; the Virginia counties of Arlington, Fairfax, Fauquier, Loudoun and Prince William; and the cities of Alexandria, Fairfax and Falls Church. The Girl Scouts are an all-inclusive worldwide organization committed to serving young girls between the ages of 5 and 17. Girl Scouts provide after school programs that allow girls to make new friends, learn important skills, and have fun. As Girl Scouts, young girls learn responsibility, decision making, and gain a positive outlook on life. As of June 30, 2008, GSCNC had a combined girl and adult membership of
80,072 for the 2007 - 2008 scout year. Our membership consists of 55,416
girls and 24,656 adults. We serve girls through wide-ranging activities
in 4,415 troops with the help of dedicated volunteers-women and men who
give of their time, talent and energy to Girl Scouting. We are headquartered
in Washington DC, with satellite offices in Maryland: Frederick and Waldorf
and in Virginia: Lorton, Leesburg and Manassas. We have over 100 employees
dedicated to bringing Girl Scouting to the whole region. REPORTS TO: Deputy Executive Director PRIMARY AREAS OF WORK: Advance the image and understanding of Girl Scouting through development and implementation of a broad-based marketing plan. Provide effective, proactive, goal related communications with all internal and external outlets. Develop financial and programmatic resources for Girl Scouting. SPECIFIC DUTIES: Prepare and conceptualize campaign theme, slogan, logo, and related media and print materials to support the marketing plan. Develop and maintain an active relationship with all major TV, print and radio and web outlets in the metropolitan area; and serve as the council's primary media contact. Actively position GSCNC in community service programs by working with community groups and identifying and placing community interest/community service stories. Maintain proactive communications with members, donors and the public, including: production of member's newsletter, production of the annual report, production of various newsletters and proposals for donor groups, new media, ethnic publications and selected correspondence for the President and the Executive Director. Develop and work with appropriate support committees and task forces to access volunteer expertise in the areas of communications, marketing and advertising. Maintain particularly close working relationship with Fund Development, Membership, and Program functions to optimize resources and contacts for future financial contributions and/or membership and program opportunities. In coordination with the Deputy Executive Director, work directly with
the Director of Fund Development to coordinate and support the work of
the Women's Advisory Board and other activities that serve both the Public
Relations and Fund Development function. With the Public Relations Specialist, assure the development and implementation
of regional visibility campaigns, including:
Coordinate and supervise staff, including recruitment and utilization of Public Relations interns. Develop and administer Public Relations budget. MINIMUM QUALIFICATIONS: Minimum five years experience as a Director of Public Relations, Marketing or Communications with staff administration and budget accountability. Proven success in writing, development and implementation of marketing plans, track record of utilizing strong media and community relationships. Experience in volunteer sector desirable. Please email resume and cover letter to Susanne Howard at McCormick Group:
showard@tmg-dc.com.
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