Girl Scouts Nation’s Capital Strategic Plan FY26-FY30 Strategic Plan “(S)heroes of the Movement”

We are grounded in our mission to build youth of courage, confidence, and character, who make the world a better place. Our vision is to boldly transform Girl Scouts Nation's Capital into a council that sets the standard for the Movement, proving that Girl Scouting continues to be thriving, evolving, and essential.

Priority 1:

Elevate the Girl Scout experience by making it more powerfully relevant for today’s youth. By 2030...

Caregivers see being a Girl Scout as a vital milestone for youth development—just like learning to read or riding a bike.
Youth experience a vibrant culture of belonging and empowerment in Girl Scouts, inspiring them to stay engaged through the critical middle and high school years as they cultivate friendships, resilience, and confidence that carry them into adulthood.
Families in communities of focus^ embrace Girl Scouting and see clear value in participating in our culturally responsive, youth-driven programming and partnerships, ensuring we grow membership in key markets.
Every member—regardless of race, ethnicity, income, ability, or background—feels included and has equitable opportunities to access and thrive in Girl Scouting.
Every corner of our footprint—urban, suburban, and rural—enjoys equitable geographic access to high-quality programming, ensuring Girl Scouting is everywhere youth live and learn.

Priority 2:

Position Girl Scouts as a lifelong leadership pipeline & sisterhood^^ network that connects members across generations. By 2030...

Adults seeking service opportunities see Girl Scouts Nation’s Capital as a welcoming destination for meaningful community impact, expanding our pipeline of volunteers.

Every volunteer feels valued, supported, and empowered—so that serving becomes not just flexible, but joyful and life-enriching.
Adults who grew up in Girl Scouting proudly identify as and remain engaged in Girl Scouts, making "Once a Girl Scout, Always a Girl Scout" a powerful reality.
Women-identifying executives see Girl Scouts Nation’s Capital as a premier leadership network, unlocking powerful advocates within the business community.

Priority 3:

Future-proof the organization through data-driven strategies, diversified revenue, investments in people and culture, and a modernized brand. By 2030...

The internal team is highly engaged, with an inclusive culture of continuous learning and innovation that ensures we adapt, grow, and lead with purpose.
Grant makers, donors, and sponsors who seek to make a transformational impact in youth development outcomes see Girl Scouts Nation’s Capital as a nonprofit-of-choice.
The Girl Scouts Nation’s Capital brand is recognized as a leader in youth development, multi-generational engagement, and volunteer innovation.
Girl Scouts Nation’s Capital has established and activated a plan to increase revenue from streams that are insulated from membership fluctuations.

Notes: ^ Communities of Focus refer to communities within the Nation’s Capital footprint that have historically low rates of participation in Girl Scouting and large populations of K-12 youth. (This includes parts of DC, Prince George’s County, newly arrived communities in Montgomery County, and service-connected families). ^^Girl Scouts Nation’s Capital uses the term “sisterhood” inclusively to refer to anyone who identifies with the Girl Scout experience.